Seasonal marketing assets

Challenge

While working as a senior designer for a digital marketing platform, I had the distinct pleasure of creating many custom digital marketing campaigns.

As our business scaled, my work increasingly included creating marketing campaign templates. The ask with these templates was always some variation of: it needs be a template, but it can't feel like a template! I always took this to mean: what we produce for clients needs to feel special, and it needs to be memorable, even if they aren't the only ones using it.

Solution

My way of addressing this conundrum was to create custom illustrations, exclusive to our clients, and animate them to make them even more engaging for viewers and recipients.

Though the majority of the company's clientele, auto dealerships throughout all 50 states, would run monthly manufacturer-branded campaigns, there was high demand for eye-catching, playful (even a little goofy!) seasonal marketing.

These designs of mine were popular favorites, and incidentally, represent some of the most fun graphic design projects I worked on professionally.